Masterhouse.gr
Modern e-commerce for home appliances built with Next.js App Router and Server Components for top-tier SEO and fast page loads. Powered by a headless Strapi backend.
Year
2025
Stack
The Challenge
In the electrical appliances market, speed and search visibility decide who wins. The client needed an e-shop that could scale to thousands of products with complex specs while still delivering top-tier SEO and fast load times that can compete with major retailers. Off-the-shelf platforms were either too slow, too rigid, or both.
The Solution
We built the store on a headless architecture, separating content/product management from the frontend experience.
- Next.js App Router + Server Components: Most of the rendering happens on the server, keeping the client-side JavaScript footprint small. The result is faster pages, better Core Web Vitals, and clean indexing for search engines.
- Headless CMS (Strapi): Strapi powers the product catalog and gives the client a simple dashboard to manage prices, stock, and product information without touching code.
- Payments (Cardlink): Integrated secure card payments, including redirect flows and webhook-based payment confirmation.
Result
Masterhouse.gr delivers a fast shopping experience that’s built for SEO at scale. Server-rendered pages help search engines index content reliably, while the decoupled backend keeps the platform maintainable and ready to grow with the inventory.
